This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from spinestro.com.

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual pages or products you view, which websites or search terms referred you to the Site, and how you interact with the Site. We refer to this automatically collected information as Device Information.

We collect Device Information using the following technologies:

• Cookies — data files placed on your device or computer, often including an anonymous unique identifier. Learn more about cookies and how to disable them at www.allaboutcookies.org. 
• Log files — track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. 
• Web beacons, tags, and pixels — electronic files used to record information about how you browse the Site. 

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment details (including credit card numbers), email address, and phone number. We refer to this information as Order Information.

When we mention Personal Information in this Privacy Policy, we are referring to both Device Information and Order Information.

How We Use Your Personal Information

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

• Screen orders for potential risk or fraud; 
• Provide you with information, offers, or promotions relating to our products and services. 

We use the Device Information that we collect to:

• Help us screen for potential risk and fraud (in particular, your IP address); 
• Improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). 

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information as described above. For example:

• We use Shopify to power our online store — you can read more about how Shopify uses your Personal Information here: Shopify Privacy Policy. 
• We use Google Analytics to better understand how our customers use the Site — you can read more about how Google uses your Personal Information here: Google Privacy Policy.
  You can also opt-out of Google Analytics here: Google Analytics Opt-out. 

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

For more information about how targeted advertising works, visit the Network Advertising Initiative’s (NAI) educational page at: How Online Advertising Works

You can opt out of targeted advertising via:

• Google: Google Ad Settings 
• Bing: Bing Ads Settings 
• Or via the Digital Advertising Alliance Opt-Out Portal 

Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access personal information we hold about you and to request that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us using the information below.

Additionally, if you are a European resident, we note that we are processing your information to fulfill contracts we might have with you (for example, if you place an order through the Site), or otherwise to pursue our legitimate business interests. Also, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes

We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.

Minors

The Site is not intended for individuals under the age of 18.